The focus of most media management programs is the acquisition of practical skills and knowledge necessary for a career in the media and entertainment industries. Students might encounter courses in television production, social media marketing, the music industry and media economics.

On-campus learning refers to attending classes in person. It typically involves going to traditional classes and lectures, participating in group activities, and engaging with faculty and peers in person. On-campus learning also often includes access to laboratories, libraries, and other campus resources such as student clubs, career services offices, and recreation centers.