The value of knowledge in brand management is in its specificity within the subject of business and marketing. Employers and companies seek students with the special skills that this field offers to promote the name of their enterprise.

The PhD is a doctoral degree, specifically called a "doctor of philosophy" degree. This is misleading because PhD holders are not necessarily philosophers (unless they earned their degree in philosophy!). That said, PhD recipients are able to engage in thought experiments, reason about problems, and solve problems in sophisticated ways.